Mobile Phone Technology

In 2007 Apple released their first phone, the iPhone. A touch sensitive screen rather than a keyboard and a large, for the time, screen. This was a 2G phone. Since then as mobile phone technology has improved so has the iPhone. Today the latest iPhone has the same pedigree. A great UI, large screen and great design. Apple prices their iPhones at the higher price bracket as these are high end sought after devices. The motto in Apple is not the first but the best. So new technology takes time to be implemented on the iPhone but the phones are of the best quality when released.

The development of the iPhone at Apple is an interesting read. It was a brave departure for Apple to move into the phone market and Steve Jobs didn't want to develop an iPhone that mimicked the separate keyboard, small screen models of the time. The Apple computers were all about excellent UI and Jobs wanted the iPhone to be the same. The risky release of the original iPhone with the large touchscreen made the company. Now the iPhone revenue is roughly half of the whole company. Apple release a new phone every year. Recently the changes seen in the annual model release have not been spectacular. Annual sales have fallen reflecting the fact that many Apple fans will keep their phones for longer, maybe 2 years rather than 1, or 3 years rather than 2.

The iPhone 17 was released in September 2025. the striking change to the model were the vibrant colours available, orange being the colour used in most advertising. the main selling feature of the iPhone 17 is the camera, which was improved from the previous version. Now the iPhone 17 camera is so sophisticated it can do much that anything except the very expensive mirrorless DSLR camera. Otherwise it is a fantastic camera capable of carrying out any number of applications. It is really the computer in your pocket. The iPhone 17 has included in the software a fair amount of AI.